Vodafone · 2020
Despite the Distance — Vodafone × Massar Egbari
10M views. Every musician in a separate studio.
- Client
- Vodafone
- Artists
- Massar Egbari · Asmaa Abou El Yazeed
- Result
- 10M views
- Track
- Brands & Corporate
Our role
- Campaign concept
- Art direction
- Social rollout
In lockdown, Massar Egbari and Asmaa Abou El Yazeed recorded a song for Vodafone with every musician in a separate studio: “رغم المسافة” — Despite the Distance.
We built the campaign concept, art direction and social rollout. The song reached ten million views — a brand message carried by music people actually wanted to share.
