Freedom Music · 2022
Rap Game
A hip-hop competition built from a blank page.
- Client
- Freedom Music
- Jury
- Abyusif · Shahyn · Synaptik · Molotof
- Partners
- Anghami · Tazkarti · NRJ · Swvl
- With
- Playground (organiser) · CNLmusic
- Track
- Music & Entertainment
Our role
- Concept & identity
- Talent hunt & workshops
- Artist & venue booking
- Social & media buying
- Coverage
For Freedom Music we created the concept and identity of Rap Game, ran the talent hunt and workshops, booked the artists and venue, and handled social, media buying and coverage.
Round one took place at The Greek Campus in Cairo, with a jury of Abyusif, Shahyn, Synaptik and Molotof, and partners Anghami, Tazkarti, NRJ and Swvl.
