01 — Strategy
Marketing & Brand Strategy Agency in Egypt
Most briefs describe a symptom. Strategy finds the real problem behind it, then sets one clear idea, the positioning that carries it, and how we will know it worked. We start every project here, whether it ends as a campaign, a venue, a festival or a website.
- Market, audience and competitor analysis
- Brand and business positioning
- Campaign strategy and core idea
- Go-to-market and launch planning
- Project development for new formats and properties
- KPI frameworks and measurement plans
Questions we get
Straight answers.
What does a strategy project deliver?
A written strategy with the problem, the audience, the positioning, the core idea, the channel plan and the KPIs — short enough to act on, and connected to the team that will execute it.
Can you build strategy for a brand that does not exist yet?
Yes. Rap Game started from a blank page: we built the concept, the identity and the plan, then ran the talent hunt, booking and media.
Do you work with companies in the Gulf?
Yes. We work with brands and institutions across Egypt and the region, in English and Arabic.
More capabilities
Brand & Creative
Identity systems, creative and art direction, key visuals.
03Content & Social
Social strategy and management, content production, digital PR.
04Growth & Media
Media buying, performance marketing, SEO and GEO, analytics.
05Film & Photography
Commercials, music films, product and artist photography, post.
06Experiences & Live
Events, activations, festivals, venue operations, live streaming.
07Music & Culture
Artist booking, talent relations, artist campaigns, live sessions.
08Technology & AI
Websites and apps, AI agents and automation.