Insights
Notes from the network.
Marketing, music, events, search and technology — what we’ve learned building brands, stages and stories across Egypt and the region.
Music & CultureStrategyEvents
Music marketing in Egypt: how brands partner with artists without looking like an ad
What works when brands work with music in Egypt and the region — three partnership models, the mistakes to avoid, and how to measure impact, with examples from Vodafone, WE and Red Bull.
Read →Why campaigns lose value between agencies — and the ten-link chain that fixes it
Most projects don’t fail on ideas; they fail at the hand-offs. A practical look at the ten links from strategy to measurement, where value leaks, and how one connected team keeps it.
Read →The event production checklist we use for festivals and brand activations in Egypt
A practical, phase-by-phase checklist for producing festivals, concerts and brand activations in Egypt — concept, venue, artists, technical production, ticketing, sponsors, marketing and show day.
Read →Read in Arabic: المقالات بالعربية