Events

The event production checklist we use for festivals and brand activations in Egypt

A practical, phase-by-phase checklist for producing festivals, concerts and brand activations in Egypt — concept, venue, artists, technical production, ticketing, sponsors, marketing and show day.

Published 3 min readC Network Editorial

From Desert Soul in Nuweiba and Remal in Dahab to a three-year run at Zamalek Theater and LEILA at the foot of the Pyramids, we’ve produced events across fourteen Egyptian cities and Jordan. This is the checklist we work from.

Phase 1 — Concept

  • One-line idea: why will people come?
  • Audience: who, from where, at what price point?
  • Format: concert, festival, activation, session, multi-day experience.
  • Success metrics: attendance, revenue, reach, sponsor value.

Phase 2 — Identity

  • Name, logo, colour and tone.
  • Artist poster system and social templates.
  • Signage, wristbands and on-site wayfinding in the same language.

Phase 3 — Venue

  • Real capacity, including circulation and services.
  • Power, water, lighting and production access.
  • Transport, parking and arrival — critical on the coast and in the desert.
  • Required permits from the relevant authorities, and their timelines.
  • Venue partnership terms. At Remal in Dahab, working with Le Méridien Dahab and Jackie’s saved time and cost.

Phase 4 — Artists

  • A line-up that serves the concept: a headliner, character acts, new names.
  • Clear contracts: fee, set times, travel, accommodation.
  • Technical riders collected before hiring sound and light.
  • A realistic running order with changeover time.

Phase 5 — Technical production

  • Sound, light, stage, screens and backup power.
  • Detailed quotes and a joint site visit with suppliers.
  • A technical director with authority on the day.

Phase 6 — Revenue

  • Ticket tiers and sale phases (early, regular, door).
  • Sponsors with real value: an experience on site, content, product interaction.
  • Food, beverage and merchandise.

Phase 7 — Marketing

  1. Announce the idea and identity before the names.
  2. Reveal artists in waves.
  3. Short-form behind-the-scenes content.
  4. Paid campaigns targeted by city and interest.
  5. Reminders with arrival information in the final days.

Phase 8 — Show day

  • A minute-by-minute run sheet for every team.
  • One lead per zone: entry, backstage, stage, services.
  • Contingencies for weather, power and late artists.
  • A content crew capturing everything — this year’s footage is next year’s marketing.

Phase 9 — After

  • Collect the numbers: attendance, sales, engagement, sponsor feedback.
  • Publish the aftermovie and thank the audience.
  • Start planning the next edition while the energy is high.

The live-stream option

When venues closed in 2020, we produced WE Online Music Festival as a live-streamed series across two seasons. A streaming layer can extend any event’s reach far beyond the room — plan cameras, connectivity and a broadcast director from the start.

Planning a festival, concert or brand activation? Tell us about it.

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